Stop paying for the name on the headstock.LAUNCH PRICING — SECOND EDITION. $27 / $39 / $59 while the launch runs. After that the three versions go to $39 / $54 / $79.58 pages. 200+ exact models. Every price taken from documented SOLD listings — not asking prices, not press releases. An honest catch printed next to every single pick.In 2026 you are almost never paying for wood, workmanship or tone. You are paying for a logo, a fashion cycle, and a marketing budget. Learn to see those three separately from the instrument, and your money buys roughly twice the guitar.Choose your version1 · THE GUIDE — $27 (normally $39 · save 31% at launch) ✓ The complete 58-page second edition, all 8 parts ✓ 200+ exact models with documented sold prices ✓ The diminishing-returns table — where money stops buying anything ✓ The attic goldmine chapter nobody else writes ✓ 10 printable cards inside the book 2 · THE GUIDE + FIELD KIT — $39 ← MOST POPULAR (normally $54 · save 28% at launch) ✓ Everything in The Guide ✓ The Field Kit — the 10 checklists rebuilt one full page each ✓ Big type, real tick boxes, built to be printed and carried ✓ Fits a jacket pocket and survives a shop visit ✓ The negotiation script you read out loud at the counter 3 · THE COMPLETE SHELF — $59 (normally $79 · save 25% at launch) ✓ Everything above ✓ The Attic Goldmine Dossier — every vintage pick as a lookup reference ✓ What it is, what it's worth, and the tell that identifies it ✓ The five things that destroy value before you sell ✓ For the people who inherit a garage, not just a guitar 📱 Phone, tablet or desktop · ⚡ Instant PDF download · ♾️ Yours forever, no subscription · 🛡️ 30-day money backWho this is actually for The returning player. You stopped at twenty-five, you are fifty-eight now, and the market you remember no longer exists. Mostly in your favour. The first-time buyer who does not want to be sold to. The player with a shortlist who wants the honest catch on each one before spending. The person who just inherited a garage full of gear and has no idea what is treasure and what is furniture. What's inside — 8 partsPART 1 — THE FIVE LAWS. The logo tax. The solid-top law. The fashion law. The depreciation cliff. And the $100 setup that beats a $400 upgrade.PART 2 — ELECTRIC GUITARS. The budget map from $100 up to the used American-made Stratocaster — median SOLD price $925 across 12,412 tracked sales. The 8 brands worth trusting, with the actual factory behind every line. The 3-check shop test.PART 3 — ACOUSTICS. The 10-second sound-hole check that spots laminate in any shop, without asking a salesman. The under-$300 solid-top shortlist. Body shapes for hands with mileage. The five acoustics never to buy.PART 4 — AMPS. 30 amps from $75 to $1,100 — the market that crashed hardest, and why. The last-amp-ever argument, and the 7-point check that stops a used tube amp becoming a repair bill.PART 5 — PICKUPS, PEDALS & CABLES. The $300 route to flagship modelling. What a pickup swap really does and what it can't fix. The one cable number that is real while the rest is poetry.PART 6 — THE ATTIC GOLDMINE. The part nobody else writes. The vintage clock. The 7 pawn-shop tells — including the Squier serial number that starts with the letter E. The '90s watch list. The Gibsons everyone ignores. The pre-war acoustics that look like junk. The five things that destroy value.PART 7 — HOW TO ACTUALLY BUY. Negotiating from SOLD prices instead of asking prices, with the sentence to say out loud at the counter. The local-pickup law. 10 red flags in a listing.PART 8 — 10 PRINTABLE CARDS. The 60-second electric check, the acoustic check, the used tube amp check, the pawn shop card, the attic card, the negotiation script, the first-guitar card, the returning-player card, the originality card, and the setup spec sheet.Why this is different No sponsors. No affiliate links. Nobody paid to be in this book, and no brand was given a chance to review it. 537,000+ views on the channel and $0 of sponsor money, ever. Exact models, never series names. A series name has no specification; a model number does. Series names are how people get burned. An honest catch on every pick. A guide with no caveats is an advertisement. It admits where it was wrong. Two entries carry printed corrections, because earlier research got them wrong in public and the people who owned those guitars said so. QuestionsWill it actually save me money? That is the whole point. The book is built on price anchors — what a thing is genuinely worth against what it is priced at — so the first purchase you make after reading should cover the cost several times over. If it doesn't change how you buy, you get your money back.Is this for electric or acoustic? Both, plus amps, pedals, pickups and cables. Roughly a third electric, a third acoustic and amps, a third the vintage and buying chapters.I'm a beginner. Is this too advanced? No. Part 1 assumes nothing and Card 7 is a one-page first-guitar shopping list. Plain English, deliberately.I've played for thirty years. Will I learn anything? Part 6 is why experienced players buy this. Most players cannot identify a mid-eighties Japanese-built Squier by its serial number, or name the five things that halve a vintage guitar's value.Are the prices going to be out of date? Every price is a range from documented sold listings, and Part 7 teaches you to check current sold prices yourself — that method does not expire. Updates are free for life.Do the prices work outside the US? The ranges are US-market. The laws, checks, tells and the negotiation method are universal, and the book states plainly that prices swing hard by region.What if it isn't useful to me? Email and you get your money back. No form, no argument.Keep your money. Buy the right thing.From $27 today. Every purchase after it, smarter. Instant PDF, one payment, yours forever.No sponsors. No brand worship. — FollowTheGuitar